Creating an authentic connection with the LGBTQ+ community requires brands to have a deeper understanding of this diverse and dynamic consumer group, and to take more ongoing action, advocacy and inclusion. How do you ensure a more accurate and genuine representation in the content and stories you create?

Join the conversation with our panel of speakers who are leading the way in managing challenges around DEI and creating initiatives for meaningful change in their organizations and communities. You will gain insights on:

• Best practices for creating thoughtful, inclusive marketing and advertising content year-round;
• How brands can become a true ally and ensure visibility in an authentic way;
• Guidelines for success when speaking to and representing the LGBTQ+ community;
• Actions your business can take to improve equality within your own organization and with your employees.

Participants are welcome to ask questions throughout the discussion.

MEET OUR PANEL SPEAKERS

• Francine Beppu - VP Network Strategy, NMG Network, and Chairperson, Hawaii LGBT Legacy Foundation (Honolulu Pride)
• Randy Soriano - Marketing Manager, Title Guaranty of Hawaii, and Board Director, Hawai'i Health & Harm Reduction Center
• Gail Abrena-Agas - A&B Pride Founder and Chair, and Senior Property Manager, Alexander & Baldwin
• Brynn Rovito - Owner and Founder, Vida Mia and StayAboard Hawaii

REGISTRATION INFO

• FREE for AMA Members and Students
• $5 for Members of AMA Hawaii Partners (AAF, Hawaii, Ad2 Hawaii, AIGA Honolulu, PRSA Hawaii, and SME Honolulu)
• $10 for Non-members

After registering, you will receive a confirmation email from AMA Hawai'i with details on how to join the Zoom event. If you are unable to attend live, registrants will receive access to the recording for 30 days. If you have any questions, please contact events@amahawaii.org.

ABOUT AMA HAWAII

For the American Marketing Association (AMA) Hawai'i chapter, it is our vision to be the center of all things in Hawai'i. Our focus is to energize the marketing community by providing programming, communications, networking opportunities and special events that inform, educate, celebrate and develop the careers of marketers in Hawai’i. For more information, please visit amahawaii.org.