Everything you need to know to survive in the greatest place on Earth

Have you ever had a goodbye lasting more than four hours? Do you lack the emotional capacity to say “I love you” so you just tell your loved ones to “watch out for deer”? Have you apologized to a stranger because she stepped on your foot? If you answered yes to any of these questions, there’s a good chance you’re a Midwesterner—or a Midwesterner at heart.

Even if you answered no, you probably know someone who held the door for you from two football fields away. He likely waved at you and said, “Hey there,” like you organized the church bar crawl together. That was a Midwesterner in the wild. We understand that your interaction was strange—but it’s likely to get stranger. Don’t wait until they stick their head in your second-floor window to invite you over for a perch fry because they climbed on your roof to clean your gutters. There’s no need to pull the pepper spray; this species is helpful by nature. And the relationship could be very symbiotic—but only if you let it happen. And that’s where this book comes into play.

Inspired by my comedy tours across the Midwest and life growing up in Wisconsin, this book is an exploration into my favorite region on Earth. Some may think the Midwest is just a bunch of bland flyover states filled with less diversity than a Monsanto monoculture. But scratch that surface with your buck knife and you’ll find rich cultures and traditions proving we’re more than just fifty shades of milk.

So whether you’re a born-and-bred Midwesterner looking to sharpen your skill at apologies or a costal elite visiting the in-laws for the holidays, this book will help you navigate the Midwest, with everything from the best flannel looks to dating and mating rituals (yes, casserole is involved) to climbing the corporate corn silo to how to handle a four-way stop—and every backyard brat fry in between.

And for those of you who don’t like reading, don’t worry—we’ve got pictures! Toss in illustrations, sidebars, quizzes, and jokes worthy of a supper club stall and The Midwest Survival Guide is just the walleye-deep look into this distinctive, beautiful, and bizarre American culture you’ve been looking for.

Charlie Berens is an Emmy-winning journalist, comedian, musician and creator of “The Manitowoc Minute,” a comedic online news series that covers everything from national news to used “bubblers” (water fountains) for sale on Kenosha’s Craigslist. The Manitowoc Minute and Berens’ other sketch videos consistently get millions of views on Facebook, Instagram, Tik Tok, and YouTube. Pre-Covid, he performed stand-up for sold-out crowds in the thousands. He has been featured on Comedy Central, Fox, CBS, TBS Digital, Variety, MTV News, and more. Before Berens’ career, in comedy he worked in local news where he won an Emmy in the Lone Star division for “The Cost of Water,” an investigative report on pricing water in climates experiencing drought. Berens’ recent album Unthawed hit the #1 spot on Billboard Bluegrass charts and #6 on the comedy charts. He also hosts the weekly Cripescast podcast. Berens is one of twelve children and lives in Milwaukee.

Book purchase required for event access, with pick up or shipping options. Please read ticket descriptions carefully! Event access links and instructions will be sent via email prior to event. Please ensure that you sign up with an email address you have access to and check regularly.

The first 25 customers will receive a special Midwest Survival Guide Koozie with their book!

Note for non-US based customers: Magers & Quinn does ship internationally, but shipping fees must be calculated individually. To register for this event from outside the US, please email us at events@magersandquinn.com.

Magers & Quinn is pleased to partner with independent bookstores across the Midwest to present this event, which will be virtually hosted by HarperCollins.