With increasing privacy concerns in digital advertising, marketers need to shift their focus from third-party to first-party data collecting strategies.

First-party data is unique to your company, collected through various channels with direct consumer consent. If used wisely, it can help eCommerce brands develop close bonds with customers and significantly improve advertising performance.

Join our webinar and convert more customers by harnessing the potential that lies in first-party data marketing!

Let's discuss:

- Why is first-party data crucial today?

- How to build and implement the first-party data strategy?

- Choosing the right structure and understanding of required skills

- 7 tips & tricks from eCommerce merchants we work with

If you have any questions, feel free to contact us writing at marketing@scandiweb.com.