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A unified change strategy ensures executives succeed at the strategic change initiatives required for business success.

No competent executive would lead their organization without a comprehensive business strategy. The same is true in leading transformational change in your organization or community. Your leaders will need a comprehensive strategy that guides the tactical activities that will deliver your desired results.

A change strategy is very different than a project plan. It provides high-level guidance, while the plan identifies tactical actions and specific timing and sequence. Both are important, but strategy must proceed—and guide–planning.

Developing a change strategy is senior leadership work, but most don’t realize it is required. Instead, they launch change initiatives by asking the project team to develop a plan based only on assumptions about scope, schedule and budget. Having a change strategy clarifies the information needed to build a comprehensive and accurate plan.

Join Dr. Linda Ackerman Anderson and explore how a change strategy provides a high-level guidance system that all change activities true to over the course of your transformation.

Discover how a change strategy:

• Ensures good change governance
• Clarifies how best to integrate across initiatives
• Facilitates priority setting and sequencing among work streams
• Ensures adequate attention is placed on people and culture
• Accelerates stakeholder engagement and change communications

INSTRUCTOR: Dr. Linda Ackerman Anderson

Dr. Linda Ackerman Anderson is a founding leader of the Organization Transformation field. Dr. Ackerman Anderson brings 40+ years of experience in facilitating and teaching transformational change in Fortune 1000 businesses, governments, the military and large not-for-profit organizations. Linda’s passion is to equip leaders and consultants with the capability to create transformational change strategies that produce extraordinary business outcomes while transforming leadership mindset and culture. She co-authored with Dr. Dean Anderson the seminal books on Conscious Change Leadership, "Beyond Change Management: How to Achieve Breakthrough Results through Conscious Change Leadership" and "The Change Leader’s Roadmap: How to Navigate Your Organization’s Transformation."

Dr. Linda Ackerman Anderson is a Co-Founder of Being First, Inc.