During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you will:

• Break down the components of a digital marketing campaign.
• Survey today’s digital marketing landscape and its opportunities for growing business.
• Learn to approach a marketing campaign by identifying your objectives first.
• Get hands-on practice identifying key performance indicators (KPIs).