Description
Topic: Feel Like Your Website is Broken? 7 StoryBrand Websites of Businesses that Convert!
B2B Marketing Community
BigOrange Marketing is all about capitalizing on the StoryBrand methodology. Attend this meeting to explore real-world StoryBrand examples and learn how BigOrange Marketing used StoryBrand to help seven businesses increase their website conversions.
About the Speaker
Margee Moore, CEO, Digital Marketing Strategist, BigOrange Marketing
The StoryBrand methodology is about ensuring that your customers, and not you, are the heroes of your website. It starts with an aspirational image, an inspiring hero statement, and a strong subheading that clearly explains what you do to solve your customer’s problems. Researching industry pain points and adding a killer call to action, or CTA, is also crucial.
As CEO and digital strategist of BigOrange Marketing, a local women-owned marketing agency, Margee specializes in helping companies with complete strategic marketing plans and content marketing strategies. In the past year, she led the company to double in size after completing the Goldman Sachs 10,000 Small Businesses program. Her recent accomplishments include helping companies win millions of dollars in revenue including builders, developers, IT services firms and manufacturing organizations. Margee is a HubSpot partner and certified in Google Analytics. In addition, her 15+ year marketing background includes ad agency and consulting experience for clients such as Abbott, P&G Everyday Solutions, HOMEARAMA, Carnegie Investment Counsel, Intrust IT and numerous technology firms. In her spare time, Margee likes to read, jog, play ultimate frisbee and spend time with her family in Cincinnati, Ohio. Margee is also author of the book “Sleeping with the Laundry” and a contributing author to “Marketing Fusion.”
Event Notes:
- This is a virtual event! After you register for the event, you will receive the Zoom login information via email.
- All are welcome at our B2B Marketing Community meetings, which are typically held on the first Thursday of the month. You do not have to be an AMA member to attend.
About AMA Cincinnati's Communities
AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks.