How to stay confident in challenging time is the second in the series of live interactive workshops hosted by Olivier Carion from the Sales Master Guild in partnership with Stevenage Borough Council and takes place on Thursday 7 April from 9.30am to 12pm.

In order to be a successful business owner in today's challenging world, talent and knowledge are not enough. Above all, being confident in the future of your business is crucial for its long-term success.

Having confidence means understanding of the value you offer, communicating it effectively to your target market and knowing how to engage successfully with your prospects. On your business growth journey, confidence helps you get noticed for all the right reasons, positively impacting your bottom line.

During this workshop, you will learn:

• How to identify the value you offer from a buyer’s perspective
• How to communicate your value in a convincing way
• How to sell on value rather than cost
• How to confidently close more deals and charge higher rates
• How to be grounded in a strong sense of self and lead powerfully
• How to achieve a mastery level of effectiveness confidently

Fully funded by the Hertfordshire Health Protection Board, and supported by Hertfordshire Better Business for All, this event will assist businesses to trade safely and provide support towards business recovery.