This session will explain What SEO is and how it works, recent Google Trends and Simple SEO improvements for your site. We'll explore to tools you can use to improve your rankings, where to implement changes on your site and how to do just that.

This session will share a presentation, live screen demos and tools that can be used to aid in your SEO journey.

Who should attend?

This session is for Business Owners, Marketing Managers, Sales Managers and Brand Managers who would like to know more about SEO and implement changes into their website . All content is provided at a beginner - intermediate level. You do not need any previous experience in SEO to attend. There will be a short Q&A at the end of the session as well as interactive elements throughout.

Topics Covered

• What is SEO and how does it work
• Recent Google Trends
• Simple SEO improvements for your website
• Tools to improve your SEO
• Content Based SEO & Optimising your images
• Site Structure & User Experience
• Technical SEO
• Off Page SEO

Emma Burdett is a Belfast based Digital Marketing Consultant and Educator with 10 years' experience working both in house and agency level for clients across the UK and Ireland and now works as a consultant to help improve business's digital presence and growth. Emma teaches CIM Level 6 in Digital Customer Experience and also Lectures at Ulster University in Digital Campaign Planning.