Description
Synopsis:
Every dentist wants a steady, consistent flow of new patients. And yet, few have cracked the code for predictable results. If your practice struggles with high months and low months, an open schedule, and you feel like you’re constantly scrambling to reach your new patient goals, this course is for you. Attendees will learn how to avoid the trap of the shiny object strategy pitched by online dental marketing “gurus”, and which strategies actually work.
Learn:
- How to develop smart, realistic goals that helps your practice grow year after year
- How much you should budget based on your market and the size of your practice
- What strategies are best for branding, lead generation, patient retention and referrals
- How to develop an execution calendar that frees you from managing every detail
- What and how you should measure the success of your marketing
Bio:
Xaña Winans is the founder and CEO of Golden Proportions Marketing, the first strategy based, full-service marketing company exclusively for dentists. Xaña founded and built Golden Proportions Marketing on the belief that dentists deserved a goal-driven, strategic approach to marketing. Transparency, results, and return on investment are the driving forces behind her work.
Xaña teaches her audiences the foundational principles of marketing, as well as the actionable strategies necessary to turn brand awareness into actual new patients. She believes that doctors should understand the patient journey in order to attract, capture, and keep new patients in the practice. Audiences will learn valuable internal marketing strategies and leave empowered to better manage and maximize their marketing relationships.
LOCATION:
ACT Dental World Headquarters
220 E. Buffalo Street
Suite 320
Milwaukee, WI 53202
SCHEDULE:
Day 1 - 2:00 - 5:30 - Course Session
5:30PM - 6:30 PM Reception(light apps & beverages will be provided)
Day 2 - 8:00am - 3:00PM - Course Session (Breakfast & Lunch are provided)
9 CEU will be earned in this course
AIRPORTS:
General Mitchell International Airport-MKE (9.5 miles to our office)
Chicago O'Hare International Airport- ORD (78 miles to our office)
Coach USA provides coach roundtrip charter bus service from the O’Hare airport to the Amtrak Intermodal Train Station in Milwaukee (½ mile from the ACT Headquarters). A one way bus ticket is $31 and round trip is $56. You can download this PDF guide on how the buses work to and from O'Hare or you can click this link to purchase bus tickets here.
Suggested Hotels-all within walking distance to ACT Dental Headquarters:
*The Cambria Hotel - ACT Dental has a group rate of $139/night. Self parking is $15/night. The garage is right next to the hotel called Gimbels Parking. Park in an unreserved spot on the first floor or roof. When you get to the check in desk, they will ask for your license plate number to allow parking. ACT BLOCK LINK FOR CAMBRIA
For more information, contact Laura at ACT Dental: 800-851-8186, laura@actdental.com.
Information about the Historic Third Ward in Milwaukee
REFUND POLICY:
Cancel more than 30 days prior to event you will receive 100% refund.Cancel 29-15 days prior to event you will receive a 50% refund.Cancel 14 - 8 days prior to event you will receive a 25% refund.Cancel less than 7 days from event there will be no refund of the course fee.*** This course outline represents the speakers and activities that have been booked at the time of publication; however, speaker or activity cancellations occasionally occur, for reasons beyond our control. If that happens, we may substitute another speaker or activity, or make a change to the schedule, without giving registrants prior notice.
- All programs offered by ACT Dental will be for scientific and educational purposes only and will not promote the products of the company directly.
- ACT Dental is responsible for the control of content and the selection of presenters and moderators.
- ACT Dental may work with or accept financial or in-kind support from other organizations, but those organizations must first agree in writing that they will not direct the content of the program. Outside organizations or their agents will respond only to requests initiated by ACT Dental for suggestions of presenters or sources of possible presenters.
- ACT Dental will record the role of the company or its agents and ensure that all names/roles are disclosed to participants prior to attending a program.
- Control of Content and Selection of Presenters and Moderators: ACT Dental is responsible for the control of content and the selection of presenters and moderators. Preferred Partners agree not to direct the content of the program. Preferred Partners will respond only to ACT Dental -initiated requests for suggestions of presenters or sources of possible presenters. Preferred Partners will suggest more than one name (if possible); will provide speaker qualifications; will disclose financial or other relationships between Preferred Partners and speaker; and will provide this information in writing. ACT Dental will record the role of the Preferred Partners
