This hands-on social media workshop will help you to boost your school's reputation, plant you firmly at the heart of your community, reduce risks - and most importantly, prepare you for the good times and bad.

About this event

Social media is an excellent way to establish your school locally, tell your story and encourage families to come along to tours or attend your events. They are a fantastic tool to boost student recruitment and can help to increase applications for hard-to-fill staff vacancies.

Social media needs to be managed carefully - this training gives you the skills you need to stay GDPR compliant, protect your school's reputation and respond to varying situations online.

Suitable for beginners, through to those already managing school social media channels - we'll cover Twitter, Facebook, Instagram and LinkedIn.

• Do you need all of the platforms? Selecting and maintaining channels that are suitable for you.
• Less time, more content - social media scheduling and repurposing information.
• Developing a social media policy and strategy.
• GDPR, safeguarding and security - making sure everyone is protected online.
• What makes good social media content? A guide on what, how and when to post.
• Building a community - your friends and followers.
• Reacting to negative situations - how to reply (and when to ignore) comments, messages and posts.
• Easy, free ways of editing and creating images.
• Reaching out to stakeholders - how to ask local personalities/athletes/celebrities to support your school.
• LinkedIn - how it can support staff recruitment.
• Is your approach working? How to evaluate your social media strategy.
• Apps - reccomended apps to support your work.

We appreciate your time is precious - this hour-long, intensive training course provides you with all of the information you need and includes a Q&A session. You'll also be able to share questions via email following the session, to make sure you have everything you need to take your social media strategy forward.

Who should attend?

This social media course is suitable for anyone managing social media accounts at primary schools, including headteachers/principals, teachers, office staff, support staff or business managers.