The Danger of Overpricing

One of the most difficult, yet most critical, responsibilities of a real estate agent is to tell a consumer the value of the property that they own.

This is often the largest investment the consumers will ever make in their lives! The prospective seller almost always thinks that their home is worth more than what the market will bear. Sometimes that is a real understatement!

Real estate agents have to give the seller pricing information that is based on the properties that have sold, ones that are pending, and those that are currently on the market.

The seller’s home is often worth less than what they think. They inflate the value of any amenities or upgrades that they have made. In addition, the sellers don’t have the resources to evaluate all the properties that have been sold.

Course Objectives

As a result of taking this course the real estate licensee will be able to:

• Identify the sellers thought process when taking an overpriced listing

• Know that pricing is critical to a sale

• Know 10 dangers of overpricing property

• Identify excuses and reasons for taking an overpriced listing

• Know why it is best to choose listings based on the price